According to the China Elderly Association, senior citizens will account for 11.8 per cent of China's total population in 2020, up from 7 per cent today. By the mid-21st century, people aged above 60 will likely exceed 400 million, and those older than 65 will exceed 300 million.
The "Montreal Marketing Association" organise a conference on the "mature market" on march the 17th. I will be their for a speak. The event will be in French speaking language. More information
With innovations like the I-Pod and Internet music sites, teens used to rule music sales. Now, it's their parents who are keeping the music industry in business.
Lifelong music fans like Dave Adams never forgot their passion. Music collections like his are keeping the recording industry in business. According to music industry experts, people 40 to 60 now buy more music than any other age group. Read the article
British consumers have been warned they are borrowing far too much money and failing to save adequately for retirement.
That is the conclusion of the Financial Services Authority (FSA), which identified the growing savings gap as one of its priorities for the coming year.
Action is needed to reverse this trend otherwise consumers' expectations for retirement will not be met, the city watchdog warned.
"A significant minority of non-retired adults, even among older age groups, have made very little or no provision for retirement beyond the basic state pension," the Daily Telegraph reports the FSA as saying.
"Yet, our survey shows large numbers of people still aspire to retire early. Growth in consumer borrowing will ultimately delay consumers' ability to save for retirement and to meet other long-term financial needs."
Homeowners were also warned against relying on the value of their property to fund their retirement ambitions.
I will be in Montreal on the 16th of March (date changes) for a conference on the Mature Market.
According to a recent release by The Media Audit, though the younger age groups were the first to embrace the Internet, most of today's growth is being driven by the older age groups, starting at age 55.
In the markets surveyed, representing a population of more than 130 million adults, 61.2 percent of all adults visit the Internet regularly. "That's up from 54.9 percent in 2000 and most of the new growth is coming from those over 55 years of age," says Bob Jordan, president of International Demographics, Inc.
According to the data:
- the 55 to 64 age classification has increased as a percent of the total Internet audience from 9.5 to 11.3 percent in the past four years. The percentage of those in that same age group who access the Internet regularly increased from 45.8 percent in 2000 to 56.7 percent in 2003.
- the 65 to 74 year olds have increased as a percent of the total Internet audience from 4.6 to 5.4 percent. The percentage of those in that same age group who access the Internet regularly increased from 26.2 percent to 35.9 percent.
- those age 75 plus have increased as a percent of the Internet market from 1.3 to 1.6 percent The percent of the 75 plus group that is accessing the Internet has increased from 12.1 to 15.9.
- 55.6 percent of married, age 35 plus, households without children access the computer regularly. Among households with children the percentage that accesses the Internet regularly is 65.1 percent.
- income also has a significant impact on Internet access. Among households with annual incomes of $50,000 or more the Internet access rate is 78.6 percent compared to 61.3 percent among all adults.
At 35 years old, Frederic Serriere is the well known international expert on the Mature Market : Seniors and Baby boomers. He's the President of Senior Strategic the world wide experts network specialized on Seniormarket.
For 5 years he has been the consultant of international firms and leaders. He helps them to take the unique opportunity of the population aging and succeed on the Mature Market : Americas, Asia, Europe, etc.
Passionate by "Seniors", author of several books as " Conquer the mature market ", he will brings you a solid experience to make you succeed.
I will be in Montreal on the 16th of February in order to present a conference on the Mature Market with the "Montreal's Marketing Association"
While the diversity of baby boomers grows increasingly apparent as they age -- given an 18-year generational span and they still stand together in some ways, with clearly defined preferences and opinions that distinguish them from other Americans. As detailed in "American Demographics" magazine, these generalized characteristics include:
- They are more likely than either younger or older adults to have dependent children at home.
- Despite delayed marriage and high divorce rates, nearly two-thirds are currently married.
- Baby boomers are already in their peak labor force participation years, and in some cases in their top earning years (which are from ages 45 to 54) as well.
- They are less likely than younger adults to change their marital status through divorce or remarriage, and are less likely to change jobs or move.
- More than six million baby boomers are already grandparents, and that number will probably quadruple during the next 10 years.
- Baby boomers, born after World War II, tend to be much more individualistic.
- They are less happy than other adults with the status quo, and are marked by their skepticism and rejection of authority.
- They are notorious for their willingness to buy on credit and forego saving money. - Baby boomers have less leisure time than other adults, and claim to feel stressed more often.
- When listing their priorities, baby boomers are more likely than others to focus on education.
- They also are more likely than older or younger adults to own a computer.
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