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Age is creeping up on the world. The consequences will be far-reaching, explains The Economist's Special Reports Editor
Peter Simmons: The Next Crash
Leslie M. Harris: After Fifty: How the Baby Boom Will Redefine the Mature Market
David B. Wolfe: Ageless Marketing : Strategies for Reaching the Hearts and Minds of the New Customer Majority
Brent Green: MARKETING TO LEADING-EDGE BABY BOOMERS
Michael C. Walker: Marketing to Seniors
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